What We Achieved
So now it is time to toot your own horn. And while you don’t want to exaggerate the results, you do want to make sure that all your achievements are evident.
Write a paragraph or two about how the campaign was launched, what elements were included, how many people were involved, and how many of your goals were achieved. You can also write about some unexpected achievements here, like surpassing your expected ROI or making it even more viral than you expected. There’s no need to list too make numbers and stats here, as you have room to do this immediately below, in a format that’s easy to read and absorb.